In order to get the word out about any new policy issues and ideas one has, they must have a good level of communication skills in order to be effective.
Two skills I believe are very important to embody when leading policy change would be to be sure your communication is concise and correct. Many times you may only have a short period of time to explain your issues and you want them to be brief and to the point. This briefness can also come in handy in the case of sending information on Twitter. Being correct is also very important. If your audience are the professionals you want to appeal to then you would want there to be a high level of accuracy to the information you want to give to the public. Both of these communication skills are vital in presenting both verbal and written communication.
Mind Tools. (n.d.). The 7 Cs of communication: A checklist for clear communication. Retrieved October 15, 2013, from http://www.mindtools.com/pages/article/newCS_85.htm
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