Two forms of social media I believe would be effective to communicate a new policy are Twitter and Facebook. Both of these have the potential to reach a wide range as well as variety of the public and do it quickly. They also have a large number of active users which would allow the opportunity to reach a good number of the population.
A policy could have the potential to reach national, state and local contacts in a short amount of time. In the case of Twitter, for those that are interested in the topic, by giving the policy information an appropriate Hashtag, the word can get out even faster. Facebook can not only send the information through personal accounts to people you are friends with and you think that they may be interested in the policy but the policy can also be an account in itself. This can be targeted to educators as well as politicians and/or other stakeholders that hold the funds. Both of these also appeal to younger populations, which could make them better informed about issues that are currently taking place in the political arena. This population is very passionate about their causes and eager to share their passions.
Benefits for these two forms of social media are the time and vast numbers of people that can be reached almost immediately. One major challenge that could arise from using this type of social media could be that although the numbers you can reach could be massive, there is still a good number of the population who do not partake in these forms or any other forms of social media and would be missed. Since many of these could be some of your more conservative types, you would want to consider what audience you need to support your policy and think of another way to reach that population.
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